Is The Ordinary Cruelty-Free and Ethical? Uncovering the Truth

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When it comes to splashing out on skincare, you’re not just buying a promise to pamper your complexion; you’re also buying into the ethics behind the brand.

Have you ever wondered whilst perusing the aisles or scrolling through pages of potions – is The Ordinary not only dishing out effective ingredients but also sticking to a cruelty-free ethos? Is The Ordinary really Cruelty-free? Absolutely yes!

Well, you’re not alone in pondering over your beauty products’ moral compass!

Now, let’s get down to brass tacks. The Ordinary, a brand that’s gained cult status for its no-nonsense, active ingredients approach to skincare, proudly waves the cruelty-free flag.

That’s right, they’ve got the stamps of approval from Leaping Bunny and PETA, meaning their products haven’t been prancing around in labs on bunnies or any other furry friends. And just when you thought it couldn’t get better, hold onto your hats because many of The Ordinary’s offerings are vegan too – no animal-derived ingredients here, thank you very much!

Chirpers Checklist!

Is The Ordinary cruelty-free?

Yes, The Ordinary is cruelty-free, as they do not test their finished products or ingredients on animals, and neither do their suppliers or any  third-parties 

Is The Ordinary Vegan?

Yes, The Ordinary is a 100% vegan brand, with all their products formulated without any animal-derived ingredients or by-products 

Does The Ordinary test on animals?

Yes, The Ordinary does not test on animals and has been certified as 
cruelty-free by various organizations such as PETA and Leaping Bunny 

Is The Ordinary owned by a parent company that tests on animals?

Yes, The Ordinary is owned by Estée Lauder, which is not a cruelty-free 
brand, meaning it is a parent company that tests on animals 

Does The Ordinary sell their products in Mainland China?

No, The Ordinary does not sell their products in retail stores in mainland China.

Is The Ordinary considered “clean”?

The Ordinary is not necessarily considered a “clean beauty” brand, as it takes a science-first approach and does not strictly adhere to the principles of clean beauty. While The Ordinary has banned the use of parabens in its products, it does not position itself as a “clean beauty” brand.

So The Ordinary is a Clean Beauty Brand?

The Ordinary is not considered a clean beauty brand 

Is The Ordinary fragrance free?

The Ordinary offers a range of fragrance-free skincare products, based on my personal research 

Is The Ordinary sustainable?

The Ordinary has some forward-thinking sustainability practices, including responsible packaging, fighting climate change, and better waste management. However, it is worthwhile to note it has been given a subpar ethical grade for its sustainability efforts by GoodHousekeeping Guide.

Is The Ordinary paraben free?

Yes, The Ordinary offers paraben-free skincare products.

Is The Ordinary PETA approved?

Yes, The Ordinary is PETA approved and does not test on animals. Their products are also certified vegan by PETA 

Brand Overview

You’re about to peel back the layers of a brand that’s created quite the buzz in the beauty industry with its blend of science-driven offerings and pocket-friendly price tags. Ready to dive in?

The Ordinary’s Ethos

Founded on a commitment to bringing quality skincare to the masses, The Ordinary stands as a beacon of affordable, clinical formulations. It’s like they’ve taken all that lab-coat seriousness and sprinkled it with a touch of everyday charm, making potent formulas accessible for your bathroom shelf.

Their motto? High-quality skin care without the eye-watering price tag. You get all the goodness of cutting-edge ingredients that don’t require a scientist to explain their benefits. Fancy that!

Deciem: The Parent Company

Think of Deciem as the nurturing parent, the umbrella company that brought The Ordinary to life, alongside a few other beauty disrupters. In 2017, Estée Lauder saw a gleaming gem within the industry and decided to make an investment, acquiring a majority stake in the company. Founded by the visionary and charismatic Brandon Truaxe, Deciem gave The Ordinary a playground to make a real splash in the beauty industry. They’re the cool parent who doesn’t just keep the lights on, but actively encourages breaking the mold.

Cruelty-Free Status

When you’re eyeing up that sleek bottle of serum or jar of moisturiser, you’re not just looking at a potential skin saviour—you could be holding a statement of ethics in your hands. Let’s delve into whether The Ordinary is a brand that lets you pamper your skin guilt-free.


Have you ever seen a bouncing rabbit logo and thought, “What’s up, doc?” Well, that’s not just any rabbit – it’s the Leaping Bunny, a symbol that might just hop onto The Ordinary’s products.

This logo is your shortcut to knowing you’re buying something that’s not been tested on animals. But hold on, there’s more! PETA—no, not a fancy pita bread, but People for the Ethical Treatment of Animals—also gives its nod of approval to companies that skip the cruel stuff. The Ordinary is celebrated by PETA for being a brand that doesn’t test on animals.

Regulations and Policies

So, what’s the deal with the law? Animal Testing Laws sound about as fun as watching paint dry, but they’re pretty crucial. If you pictured a skincare brand as a suave secret agent, then these laws would be the rulebook they’ve got to follow to a T. Cosmetics testing on animals – is it a thing?

Not if you’re living within the EU, where your skin routines are kept clean from these practices by law. Outside the EU, it can be a wild west of regulations. But here’s the kicker: The Ordinary plays it cool, saying a firm ‘no thanks’ to selling in retail stores in mainland China, sidestepping the requirement there for animal testing. They’re all about that cruelty-free life, even with the bigwigs and their rules.

So there you have it – the lowdown on The Ordinary’s squeaky-clean, cruelty-free ethos. You can lather up with their products, knowing that your skin is getting pampered without any furry friends bearing the cost. Now, isn’t that a lovely thought?

Vegan Composition

When delving into the world of skincare, you’ll often bump into terms like ‘vegan’ and ‘cruelty-free’. But hang on a minute, what do these terms actually mean for The Ordinary’s concoctions? Let’s not beat around the bush: being vegan in skincare implies zero animal-derived ingredients are invited to the party in any of the products.

Ingredients and Formulations

Now, let’s get down to brass tacks. The Ordinary, known for their straight-talking ingredient lists, says ‘no thank you’ to animal-derived nasties. What does this mean for you? Well, you won’t find beeswax, carmine, or collagen – all commonly used in beauty products but sourced from animals – lurking in their bottles. Instead, The Ordinary has formulated their offerings with synthetic or plant-based alternatives.

Just imagine, each drop of The Ordinary’s serums is like a little vegan superhero for your skin, fighting the good fight against animal by-products. In their line-up, you’ll find skincare staples free from animal oils and other undesirables like parabens, sulphates, and mineral oil. Even the pesky preservatives methylchloroisothiazolinone and methylisothiazolinone don’t make the cut. No coal tar dyes, formaldehyde, mercury, or oxybenzone here – just pure, kind-to-skin (and kind-to-animals) ingredients.

Sourcing and Suppliers

Fancy a peek behind the scenes? The Ordinary isn’t just about what’s in the bottle; it’s also about where their ingredients come from. They’re picky with their suppliers, ensuring they align with the brand’s vegan commitment. This isn’t just about slapping a label on a bottle; it’s about ensuring that from the get-go, from every seed planted to every mineral sourced, animals are given the respect they deserve. Now isn’t that refreshing?

Think of it as a chain of kindness. Everything has to be on the up and up, from the ground to your bathroom shelf. The Ordinary ensures that their suppliers are clear about their ‘no animal ingredients, please’ policy. So when you’re smoothing that serum across your cheek, rest easy knowing it’s a product of impeccable vegan virtue. No undercover animal-derived surprises – just clean, conscientious skincare.

Global Policies on Animal Testing

Imagine, if you will, a world where your favourite beauty products come with a little extra peace of mind. This isn’t just wishful thinking; it’s a snapshot of the evolving landscape of global policies on animal testing. Stick with us to navigate through the intricate maze of regulations that might just affect your next cosmetic purchase!

The Stance on Mainland China

Did you know that Mainland China has been the big talk of the town when it comes to animal testing? For the longest time, China’s laws required all imported cosmetics to be tested on animals—quite the hurdle for cruelty-free advocates. However, do a little jig because there’s some good news: from 2014, non-special-use cosmetics produced in China were no longer mandated to be subject to animal testing under Chinese law.

And that’s not all, folks! As of May 2021, China has decided that some imported ordinary cosmetics—think shampoos and blushes—don’t need to be tested on our furry friends anymore. But here’s the twist: special-use items (that’s stuff like hair growth or sunblock products) still need to take a trip through the laboratory.

What’s the takeaway, you ask? Global brands passionate about keeping their hands clean from animal testing are now navigating the Chinese market with a bit more agility, though the acrobatics aren’t over just yet. The landscape’s changing, but as long as animal testing is on China’s law books, it’s a complex tango for cruelty-free lovers and makers alike.

Product Portfolio

When exploring The Ordinary’s range, you’ll notice a commitment to simplicity and efficacy. Their portfolio is chock-full with scientifically-backed ingredients and the kind of names that might remind you of your last chemistry class. Ready for a deep dive into their potions?

Skincare Favorites

The Ordinary’s Skincare Favorites are real game-changers, with serums and solutions that cater to every whim and worry of your skin. Looking for that vitamin shot? The Ascorbic Acid 8% + Alpha Arbutin 2% is there to brighten your day (pun intended).

SerumStar IngredientWhat It Does
Niacinamide 10% + Zinc 1%Niacinamide (Vitamin B3)Targets breakouts and reduces skin blemishes.
Hyaluronic Acid 2% + B5Hyaluronic AcidDelivers deep hydration and plumping.
“Buffet”Copper Peptides 1%An all-you-can-treat buffet for anti-ageing.
AHA 30% + BHA 2% Peeling SolutionGlycolic AcidExfoliates to reveal brighter, clearer skin.

Heard about Hyaluronic Acid? It’s the tall glass of water your skin is always thirsty for, while Niacinamide is like that reliable friend who helps calm the storm (also known as your breakouts). And let’s not forget about their Peeling Solution, it’s like a facial in a bottle that doesn’t mess around when it comes to giving your skin a fresh start.

Hair and Body Care

Moving beyond just your face, The Ordinary haven’t forgotten about the rest of you. Take their Multi-Peptide Serum for Hair Density, packed with peptides and caffeine to show your scalp some love. After all, why should your face have all the fun?

  • Squalane Cleanser: A gentle, moisturising cleanser to start off your routine right.
  • “B” Oil: A blend of oils designed to hydrate and nourish from head to toe.

Lather up with some Squalane in the mix and let your skin thank you for the non-greasy, moisture-hugging goodness. Or drizzle some “B” Oil for that post-shower silky skin sensation. And let’s be honest – who doesn’t enjoy a bit of pampering?

Their hair and body line promises to treat you with the same tender love and care you’d expect from their facial serums. So go ahead, slather on the goodness. Your body deserves that attention too!

Consumer Insights and Benefits

When you’re on the hunt for beauty products, what’s on your checklist? If it includes skin-loving benefits and a price tag that doesn’t make your wallet weep, then you might want to read on. Discover how The Ordinary not only tackles various skin concerns but also keeps your bank account in a happy place.

Addressing Skin Concerns

Ever felt like you’re on a wild goose chase trying to find products that actually work for your skin?

Whether it’s those pesky fine lines that make you ponder life every time you look in the mirror, or an uneven skin tone that’s playing a game of camouflage on your face, The Ordinary has become a go-to for beauty enthusiasts keen to address their skin woes head-on.

Their products favour scientific evidence over fancy packaging – it’s as if they’ve grabbed the simplicity of H2O and pumped it into an array of serums and peels, each designed to target specific signs of aging and textural irregularities.

  • Peeling Solution: Literal smooth operator for textural issues.
  • Hyaluronic Acid: Makes dry skin go from crumbly biscuit to moist sponge cake.

And for all skin types! How’s that for being inclusive?

Affordability and Accessibility

Let’s talk money (but in a way that won’t have you running for the hills). Fancy snagging top-notch skin care without sacrificing your next takeaway coffee? The Ordinary prides itself on affordable pricing that feels like you’ve just found a fiver in the pocket of your old jeans. With products that don’t require you to fork out half your paycheque, it’s a win for both your skin and your wallet.

ProductPrice Tag (approx.)
Hyaluronic Acid 2%£5.90
Niacinamide 10%£5.00
AHA 30% + BHA 2%£6.30

Couple the wallet-friendly prices with the joy of finding them in almost any beauty store or online, and you’ve got yourself a recipe for easy, breezy, beautiful skin care. It’s no wonder they’ve amassed a cult following faster than you can say “Asos sale!”

Online Presence and Retailers

Navigating the world of skincare can feel like trying to find a needle in a haystack, except the hay is also offering you a bewildering array of lotions and potions. Fortunately, for fans of The Ordinary, the online sphere and brick-and-mortar presence make grabbing your favourite science-backed bottle a doddle.

Official Website and Online Shopping

Did you know that a single click can teleport you to a realm of skincare simplicity? That’s right, The Ordinary’s official website is your go-to digital destination for the complete line-up of straightforward formulas. You’ll find serums, oils, and acids bereft of mystical ingredient jargon—just the good stuff, clear as a bell.

Fancy some Alpha Arbutin or perhaps a splash of Squalane? It’s all there, ready to hop into your virtual basket. Plus, the joys of online shopping include exclusive promotions and the scoop on the latest product launches.

Retail Partners

Now, suppose you’re the tactile type who relishes the spin of a cap and the texture of a new find against your skin. In that case, you’ll be chuffed to know that The Ordinary’s potions are nestled on the shelves of beauty giants like Sephora and Ulta.

These retailers don’t just stock The Ordinary; they celebrate it. Wander in, and you’re likely to be met with a knowledgeable staff member ready to guide you through your quest for the perfect product.

And listen to this; your skincare obsession can even earn you a penny or two. By sharing your passion and posting those affiliate links, you can spread the word about The Ordinary while lining your pockets. That’s right; grab an affiliate link, share it on your blog, your Insta, or even in a casual chat, and you could be rewarded for your eagle-eyed product spotting.

Remember, The Ordinary is more than just a brand; it’s a straightforward, no fuss, no frills path to radiant skin—and accessing it is just as uncomplicated, whether online or in-store.

Additional Product Information

Before diving into the nitty-gritty, remember to always peek at the labels! Certifications and ingredients speak volumes about what you’re treating your skin to. Now, let’s uncork the details.

Certifications and Quality

Did you know that a product’s backstory can be just as intriguing as its effects on your skin? It’s not just about smoothing on a serum; it’s the certainty that comes with it. When you see certifications on The Ordinary’s products, think of them as trusty badges of honour. These aren’t just stickers; they’re a promise, a nod from the cruelty-free and vegan communities that this brand is behaving ethically.

  • Cruelty-Free: A big round of applause, please! The Ordinary is confirmed cruelty-free, with no products or ingredients tested on animals. This is the kind of peace of mind you need when you’re jazzing up your skincare routine.
  • Vegan: Now, for a sprinkle of veggie goodness. The Ordinary’s formulations, such as the beloved foundation and the skin-smoothing primer, are completely free from animal-derived ingredients. This means even the bunnies are giving a thumbs up (figuratively speaking, of course).
  • Organic and Gluten-Free: While The Ordinary doesn’t exclusively tout organic or gluten-free labels, their formulas with L-Ascorbic Acid Powder suggest a nod towards pure and less modified ingredients. It’s like finding that hidden gem in the market that’s both rare and real.
  • Power Ingredients: Let’s talk heavyweights—Antioxidants, Resveratrol, and Ferulic Acid—these are your skin’s personal bodyguards against the bad guys (a.k.a free radicals). Once these protectors are on your side, they’re as good as gold.

Think of The Ordinary as the friend who’s got your back—the one who ensures that your radiant face is the result of cruelty-free, high-quality, and considerate choices. So, whether you’re pampering your scalp or treating your skin, take a moment for a little label detective work. Your conscience (and your skin) will thank you!

Frequently Asked Questions

If you’re navigating the world of ethical skincare, you’ve likely stumbled upon The Ordinary with a burning curiosity: is it truly friendly to our furry friends? Here’s the lowdown on what you need to know.

Do any of The Ordinary products undergo animal testing?

Nope, none of The Ordinary products are subject to animal testing. They’re cruelty-free confirmed, with no finished products or ingredients tested on animals by their suppliers or any third-parties.

Can I find skincare from The Ordinary that’s both cruelty-free and vegan?

Absolutely, you can snag The Ordinary’s skincare safe in the knowledge that it’s both cruelty-free and vegan. Every product they offer shuns animal testing and animal-derived ingredients.

Are all skincare products from The Ordinary free from animal-derived ingredients?

Indeed, The Ordinary has banished beastly by-products from their skincare line. They’re 100% vegan-friendly in 2023.

How does The Ordinary ensure its products are cruelty-free?

The Ordinary stays on the straight and narrow by not selling in retail stores in mainland China, where animal testing is required by law. They comply with the European Cosmetics Regulation, sourcing ingredients from suppliers who also eschew animal testing.

What certifications should I look for to ensure skincare is cruelty-free?

Keep your peepers peeled for the jolly rabbit logo—like PETA’s Global Beauty Without Bunnies programme, which The Ordinary proudly features. That’s your ticket to cruelty-free confidence.

Which cruelty-free skincare brands could be considered alternatives to The Ordinary?

On the hunt for options? There’s a world of cruelty-free brands out there. Think along the lines of Paula’s Choice or Drunk Elephant, who offer up a side of ethical reassurance with their skincare solutions.

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